Cashing in on your passion is one of the ways to sustain yourself first as an artiste and also your art. Being unique in this industry is not a choose to make, it is a must. Your brand must stand out from the rest. And you can only take your art a notch higher by constantly making the necessary investments.
To start, it is more than just art and you are not just an artiste. You are a brand.
Ready for two key principles for success noteworthy toward successfully defining and sustaining your brand?
Be our guest.
DEFINE AND BUILD YOUR BRAND
Stand for something or fall for anything. When you define your path and make conscious efforts to stay in line with your brand, people will easily find you and the other asset is your longevity.
Defining your brand takes cohesive efforts on a daily basis. Everything you think about, do or say can either make or unmake your identity. Not every move will necessarily connect or break grounds, but every effort is crucial in the process.
As an artist, irrespective of the genre, you yourself are the brand when it comes to the arts. Build a brand that is in sync with you personally. Don’t let records labels, management or the public perception of how you should sound or look like influence you into building a brand that is detached from you personally.
When your brand is well defined as an artist, your fan base will grow organically overtime. The fans will always come back to you, stay in touch with you and most importantly recommend you to their friends and colleagues. These are positive highlights that ground most artists.
Your identity as an artiste must never be compromised under any circumstance, define what you stand for as an artiste.
INVEST IN YOUR BUSINESS
If your art is what you are trading with the world, always make sure you are in business. In as much as you work hard to build your brand, your artistic output must be well refined as well. Hence the need to invest in your business.
Money and time are two inseparable key investment components in this equation. Before you spend your money make sure you have spent your time on your art. It is your craft, master it. It is your art, make it your business. Invest in your songs, photo shoot, cover arts, events and some other details that are crucial to set you apart and also get you out there. Be creative about it, you have the internet and social media at your disposal. Quality is not always expensive so make those rounds and bet on yourself before anyone else.
You can only get better at it from time to time. Perfection is not far-fetched if you practice daily. Before you earn, you must invest. If you believe in your art, nothing should stop you from giving it your all.